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Will You Avoid These Harmful Linking Mistakes?
Getting the major search engines to rank your website well is vital if you intend to attract plenty of targeted traffic. However, if you make mistakes with your link building efforts, then you could find your results are disappointing. Your link building strategy should incorporate several critical elements in order to be done effectively.
If you choose to ignore these factors, then be ready to waste a lot of time and gobs of money. Link building is not a one day process, it takes time and effort, so taking the initial steps correctly is important. This article will be looking at some of the bigger mistakes you can make when it comes to your own link building strategy.
So many marketers don’t bother, or don’t know, to see if a link is ‘no follow’, or not. When a search engine spider sees the no-follow’ attribute, it will not follow that link. If your link resides on a page that assigns the no-follow attribute, then you won’t receive the linking power credit you were hoping for. So it’s always important to check before you post a link, whether it’s a blog comment or a general link.
There are a lot of link exchange services who will offer to help you, but some of them are scams. Even though link exchanges still work as a good, white hat way to build links, many won’t be worth the effort.
The scam that usually happens is you pay somebody for a link and it disappears into thin air or has the “nofollow” tag. So whenever you’re building your links, you have to check from time to time if your link is valid or not, and work with a reputable link exchange if you have to.
It’s also possible to have a link assocation with a site that develops a negative reputation, but when you first linked to it the rep was good. This situation can easily develop if a website publishes objectionable content. When you check for broken links, it’s good to check where the links are leading.
Obviously it’s a very good idea to check on this because your links matter to your own SEO. All diligent marketers keep a close eye on these issues to prevent serious problems. The common linking mistakes we’ve discussed will only cost you if you let them happen. It’s simple to really keep an eye for them and fix them whenever they come to notice.